Doug Dobmeyer's new book: Competing Successfully for Media Coverage: A Guide to Getting Media Coverage for Non-Profit and Community Organizations

Table of Contents

Order

Chapter	Page
Introduction	1
1) Evaluating Your Current Efforts Budget/Income/Time/Staff	2
3) Understand What You're Getting Into Advantages/disadvantages/No coverage at all/Getting serious	4
3) Develop a Media Plan to Fit Your Needs Set goals Create and execute A sample media plan	6
4) What to Look for in Media Training How to Touchy issues Sound bites Media pitches Self-analysis	12
5) Formulate Your Issues Stick to the mission Establish credibility Take a stand	14
6) Target Reporters and Time the News Know the beat Plan a calendar Keep current Timing tips	15
7) Become a Good Source Working the media Territory Relationships Pitching methods	19
8) Making the Pitch Good etiquette Letters Fax Phone Email In Person	23
9) Effective Written Materials Advisories Releases Tip Sheets Briefings PSAs Op-eds	26
10) The High-Profile Organization Spokespersons Editing Keeping fresh Talk shows	28
11) Evaluate Your Performance Quantity and quality Value of mistakes Fundraising	31
12) Appendix Sample of press communications A sample source list	33